Lacy Employment Law Firm

Discover how Lacy Employment Law Firm’s local SEO enhancements improved their online presence and engagement, specifically targeting Philadelphia, New Jersey, and Pittsburgh and their surrounding areas.

About Lacy Employment Law Firm - Philadelphia Office

Lacy Employment Law Firm is your trusted partner for comprehensive legal services in Philadelphia, New Jersey, and Pittsburgh area specializing in employment law matters. With a commitment to providing exceptional legal representation, Lacy Employment Law Firm recognized the importance of strengthening their local online visibility to better serve clients in the surrounding area.

Challenges Faced

Lacy Employment Law Firm encountered several challenges in enhancing their local online presence:

Not Ranking for Legal Service Keywords: The firm’s website did not appear for critical employment law-related search terms in Philadelphia, New Jersey, and Pittsburgh.
Low Search Engine Visibility: Limited visibility across search engines made it difficult for clients to discover their legal services.
No Service-Specific Pages: The lack of dedicated pages for key services like wrongful termination, workplace discrimination, and wage disputes hindered targeted SEO efforts.
Lack of Quality Backlinks: Without authoritative backlinks, the website struggled to build trust and compete against other employment law firms.
Technical Website Issues: Issues like 404 errors, poor internal linking, and slow page speed negatively impacted the site’s search performance and user experience.

Our Local SEO Strategy

To improve Lacy Employment Law Firm’s local online presence and attract clients seeking employment law services, we implemented the following strategy:

Optimized Service Pages: Created dedicated pages for specific services (e.g., wrongful termination, discrimination cases, wage disputes) with location-based keywords targeting Philadelphia, New Jersey, and Pittsburgh.
Resolved Website Technical Issues: Fixed 404 errors, optimized site speed, and implemented strategic internal linking to improve navigation and search engine crawling.
Built High-Quality Backlinks and Press Releases: Published authoritative backlinks and press releases to enhance credibility, strengthen domain authority, and improve local search rankings.
Citation Creation: Standardized Name, Address, and Phone (NAP) information across local directories and legal service platforms to boost consistency and visibility.
Google Business Profile Optimization: Optimized the firm’s Google Business Profiles for Philadelphia, New Jersey, and Pittsburgh with updated information, client reviews, and strategic posts to attract local clients.
Incorporated Schema Markup: Added structured data to highlight core services, improving search engine understanding and increasing visibility for employment law-related searches.

Heatmap Insights for Pre and Post Optimization

This section compares heatmap data from February 2024 to April 2024, showing traffic and engagement changes for the keyword “Employment Lawyer” (1,600/mo, C$4.47 CPC). The heatmaps illustrate how our local SEO improvements significantly increased user activity and visibility.

A map of Philadelphia showing various number ratings on green, yellow, and orange circles; an overlay displays details of 'The Lacy Employment Law Firm LLC.'.

Map of a region with pinned clusters showing numerical ratings, predominantly green, from 1 to 4 for "The Lacy Employment Law Firm LLC." A legend box displays business information and search parameters.

Results

Lacy Employment Law Firm’s local SEO enhancements resulted in increased visibility across local search engines, leading to higher rankings and improved visibility on Google Maps for Philadelphia, New Jersey, and Pittsburgh. This heightened visibility translated into increased engagement, with a significant uptick in traffic directed to the firm’s Google My Business profile. Furthermore, interaction rates on various platforms increased, indicating a higher level of interest and engagement from the local community. Additionally, the local SEO improvements positively impacted Lacy Employment Law Firm’s reputation, as evidenced by a rise in positive reviews and enhanced trust within those legal community. Overall, these outcomes highlight the effectiveness of strategic local SEO initiatives in amplifying online visibility, fostering engagement, and enhancing reputation for law firms like Lacy Employment Law Firm.

Interested in strengthening your legal practice’s local online presence?

Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

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