Safeside Traffic Control

Discover how Safeside Traffic Control’s local SEO enhancements boosted their online visibility and engagement, focusing specifically on their traffic control services.

About Safeside Traffic Control

Safeside Traffic Control is your trusted partner for comprehensive traffic control services, ensuring safety and efficiency on roadways and construction sites. With a commitment to excellence, Safeside Traffic Control recognized the importance of strengthening their local online presence to better serve clients in need of traffic control solutions.

Challenges Faced

Safeside Traffic Control encountered key challenges in improving their local online visibility:

Not Ranking for Service-Based Keywords: The website did not appear in search results for essential traffic control-related keywords.
Low Search Engine Presence: Limited online visibility made it difficult to reach clients looking for traffic control solutions in their area.
No Dedicated Service Pages: The absence of targeted service pages prevented the site from effectively showcasing specific traffic control services.
Lack of Quality Backlinks: Without authoritative backlinks, the site struggled to build credibility and compete with other providers.
Website Technical Issues: Errors like broken links and poor internal linking structure negatively impacted SEO performance and user experience.

Our Local SEO Strategy

To boost Safeside Traffic Control’s local search presence and connect with clients needing traffic control services, we implemented a strategic SEO plan:

Optimized Service Pages: Created and optimized service-specific pages with location-based keywords to rank for traffic control services in relevant local searches.
Resolved Website Technical Issues: Fixed broken links, optimized site structure, and implemented strategic internal linking to enhance navigation and search engine crawling.
Built High-Quality Backlinks and Press Releases: Published authoritative backlinks and press releases to increase domain authority and strengthen the site’s credibility.
Citation Creation: Standardized Name, Address, and Phone (NAP) details across online directories and created new citations to improve local SEO rankings.
Google Business Profile Optimization: Enhanced their Google Business Profile with accurate business details, engaging images, and consistent updates to drive local client engagement.
Incorporated Schema Markup: Added structured data to the website to help search engines better understand key services, improving visibility in local search results.

Heatmap Insights for Pre and Post Optimization

This section compares heatmap data from January 2024 to April 2024, displaying the traffic and engagement changes for the keyword “Traffic Control Company” (CPC: C$2.55). It illustrates the impact of our local SEO improvements on user activity and visibility.

A map showing various colored pins indicating air quality index levels over a region, with numbers on each pin representing air quality scores.

Results

Safeside Traffic Control’s local SEO enhancements resulted in increased visibility across local search engines, leading to higher rankings and improved visibility in search results for traffic control services. This heightened visibility translated into increased engagement, with a significant uptick in traffic directed to Safeside Traffic Control’s website. Furthermore, interaction rates on various platforms increased, indicating a higher level of interest and engagement from the local community. Additionally, the local SEO improvements positively impacted Safeside Traffic Control’s reputation, as evidenced by a rise in positive reviews and enhanced trust within the local community. Overall, these outcomes highlight the effectiveness of strategic local SEO initiatives in amplifying online visibility, fostering engagement, and enhancing reputation for companies like Safeside Traffic Control.

Interested in enhancing your company’s local online presence?

Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

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