Zipdrip

Discover how Zipdrip leveraged precision-targeted PPC campaigns to attract wellness-focused clients, boosting awareness for their premium IV therapy and wellness infusions.

About Zipdrip

ZIPDRIP is dedicated to offering top-tier wellness infusions and injections. Our mission centers around providing a convenient yet luxurious experience that makes iv treatments a breeze to incorporate into your schedule. We ensure this by employing highly trained medical professionals and sourcing only the highest quality ingredients for our IV therapy. Welcome to your sanctuary of health.

Brief / Goals

Zipdrip, a mobile IV therapy provider operating in British Columbia, Canada, aimed to increase its client base by reaching health-conscious individuals seeking convenient, on-demand IV therapy services. Their primary goals included:

Challenges

As a mobile IV therapy service, Zipdrip faced unique market challenges:

Service Awareness: Mobile IV therapy is a relatively new concept for many, requiring clear communication of its benefits and trust-building to drive conversions.
Competitive Health Market: To stand out from other health and wellness services, Zipdrip needed to emphasize its mobile convenience and medical expertise
Cost Efficiency: Ensuring lead quality without overspending on ads was crucial in a niche service market.

Our Approach / Strategy

Approach

We devised a PPC campaign focused on increasing awareness, educating prospective clients about the benefits of mobile IV therapy, and driving conversions with an optimized ad and landing page experience.

Paid Ads Strategy

1. Platform Targeting: We targeted Google Ads for search-driven, high-intent traffic and Meta (Facebook and Instagram) for broad awareness and retargeting campaigns.
2. Lead Quality Optimization: We set up UTM parameters and offline conversion tracking to identify campaigns generating the most qualified leads. This allowed us to funnel resources into high-performing ads, cutting CPL and improving lead quality.
3. Audience Segmentation: By targeting major metro areas in British Columbia, including Vancouver, and setting demographic filters around age and interests in health and wellness, we honed in on individuals most likely to use mobile IV services.
4. Educational Landing Pages: We created specialized landing pages with content focused on educating potential clients about the health benefits, safety, and convenience of mobile IV therapy. This approach improved lead engagement and conversion rates.
5. Ad Creative Enhancements: We developed compelling ad visuals and copy highlighting Zipdrip’s mobile IV therapy's unique benefits, including on-demand convenience, professional care, and rapid wellness recovery. These creatives were further tailored to speak directly to those interested in health, fitness, and wellness.

Paid Ads Results

The targeted PPC strategy yielded excellent results, positioning Zipdrip as a go-to provider for mobile IV therapy in British Columbia.

Through targeted campaigns and strategic ad placements, we effectively expanded Zipdrip’s customer base and solidified its presence in British Columbia’s health and wellness market.

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