A black rectangle with no visible content.
Free Consultation

Home Care for Seniors

Learn how Home Care for Seniors used targeted PPC campaigns to reach families seeking compassionate, in-home assistance for their elderly loved ones.
Explore Our PPC Strategy

Brief / Goals

The Home Care for Seniors service specializes in providing compassionate, in-home assistance for elderly individuals. Their primary goals for the Meta Ads campaign were to:
  • Increase inquiries from families seeking reliable home care for their elderly loved ones.
  • Build trust and awareness in the local community.
  • Highlight their personalized care services and experienced caregivers.
  • Drive website visits and appointment bookings.

Challenges

The campaign faced the following challenges:
  • Emotional Decision-Making: Families prioritize safety, reliability, and trustworthiness when choosing senior care services.
  • Localized Reach: Targeting only relevant audiences within the service area to avoid wasted ad spend.
  • High Competition: Competing against established agencies in the same niche.

Our Approach / Strategy

Meta Ads Strategy

  • 1. Audience Targeting:
  • Utilized Meta’s detailed demographic targeting to reach families, caregivers, and decision-makers (aged 35-65) within the local service area.
  • Created Custom Audiences from website traffic and Lookalike Audiences to retarget and expand reach.
  • 2. Emotive Ad Creative:
  • Ad visuals featured warm, relatable imagery of caregivers and seniors enjoying moments together.
  • Messaging emphasized trust, safety, and personalized care.
  • Clear CTAs that encouraged immediate engagement.
  • 3. Lead Generation Ads:
  • Implemented Meta Lead Ads with pre-filled forms, making it easy for users to inquire about services directly on the platform.
  • 4. Content Focused on Trust and Expertise:
  • Highlighted testimonials, caregiver certifications, and key services like medication management, meal preparation, and companionship in ad copy and visuals.
  • 5. Performance Monitoring and Optimization:
  • A/B tested ad copy, creatives, and CTAs to determine the most effective combinations.
  • Allocated budget to top-performing campaigns and continuously refined targeting based on performance data.

Meta Ads Results

The campaign successfully generated leads and strengthened the company’s local presence:
  • 82% increase in inquiries for senior home care services
  • 65% boost in click-through rate (CTR)
  • 38% reduction in cost-per-lead (CPL)
  • 45% of leads converted into consultations
By using emotive storytelling, precision targeting, and user-friendly lead forms, the company connected with families seeking trusted care for their elderly loved ones and established itself as a dependable home care provider in the community.

Interested in optimizing your PPC?

Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

Posts You May Find Interesting

Close-up of a woman receiving a lip injection from a clinician at the Broadway Anti-Aging Clinic.
B2CMedical

Broadway Anti-Aging Clinic

Discover how Broadway Anti-Aging Clinic's local SEO enhancements improved...
City skyline at sunset with the logo and name "The Lacy Employment Law Firm" overlaid in the foreground.
B2CLaw Firm

Lacy Employment Law Firm

Discover how Lacy Employment Law Firm's local SEO enhancements improved...
Google Ads

LEGO® Aftermarket Resellers

Discover how this LEGO® aftermarket reseller used PPC campaigns to engage...

Ready to Maximize Your PPC Results?

Ready to become one of our PPC success stories? Reach out today to discover how we can supercharge your Facebook and Google Ads campaigns.
Connect Now
The image shows the words "small world." in lowercase white letters on a black background, with a white arc above the text.

SERVICES

Quick Links

British Columbia

  • Copyright © Small World Marketing. All Rights Reserved.
  • Protected by all of the possible laws. Seriously.

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.