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Catering Services & Events: (Lead Generation)

Discover how this catering and events company leveraged PPC campaigns to generate leads and expand their reach for private parties, corporate gatherings, and special occasions.
Explore Our PPC Strategy

Brief / Goals

This catering and events company specializes in providing high-quality food and event services for private parties, corporate gatherings, and special occasions. Their goals for the Meta Ads campaign were to:
  • Increase bookings for catering services and events.
  • Highlight their unique menus and exceptional service.
  • Build brand awareness within their target region.
  • Drive inquiries during peak event seasons.

Challenges

The campaign faced the following challenges:
  • Seasonal Demand: Most bookings occur during specific times of the year (holidays, wedding seasons, etc.).
  • Diverse Target Audience: Reaching corporate clients, party planners, and individuals planning personal events.
  • Highly Competitive Market: Competing with established catering businesses offering similar services.

Our Approach / Strategy

Meta Ads Strategy

  • 1. Targeted Audience Segments:
  • Created specific audience groups.
  • Leveraged Meta’s Lookalike Audiences based on previous customers and website traffic.
  • 2. Showcasing Visual Appeal:
  • Developed ad creatives featuring high-quality images of their food, table setups, and happy guests at events.
  • Video ads showcased a “behind-the-scenes” look at food preparation and event execution.
  • 3. Seasonal Campaigns:
  • Launched event-specific ads.
  • Used urgency-focused CTAs like “Book Now – Limited Availability!” to drive immediate action.
  • 4. Lead Generation Ads:
  • Implemented Meta Lead Ads with pre-filled forms for easy booking inquiries.
  • Gathered details like event size, type, and preferred date directly through the platform.
  • 5. Offer-Based Promotions:
  • Ads included exclusive discounts or package deals for early bookings or repeat clients.
  • 6. Performance Optimization:
  • A/B tested various creatives, ad copy, and CTAs to identify high-performing combinations.
  • Monitored ad performance daily, reallocating budget to the best-performing campaigns.

Meta Ads Results

The campaign achieved outstanding results, significantly boosting inquiries and bookings:
  • 200% increase in catering and event service inquiries
  • 58% higher click-through rate (CTR)
  • 41% lower cost-per-lead (CPL)
  • 30% more bookings during peak seasons
The Meta Ads campaign successfully showcased the company’s quality, built brand trust, and increased event bookings, solidifying their position as a preferred catering service provider in the region.

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