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Ecommerce

Discover how this ecommerce business harnessed Meta Ads to boost online visibility and drive sales for their diverse range of products.
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Brief / Goals

An ecommerce business offering a diverse range of products sought to expand its online presence and drive sales through Meta ads. Their goals included:
  • Increasing website traffic from targeted audiences.
  • Driving high-quality purchases with optimized ad spend.
  • Building brand awareness among new audiences.
  • Enhancing customer retention through retargeting campaigns.

Challenges

  • High Competition: Competing against established ecommerce giants with larger ad budgets.
  • Conversion Funnel Optimization: Ensuring seamless transitions from ad click to checkout.
  • Audience Targeting: Identifying and reaching the most profitable customer segments.

Our Approach / Strategy

Meta Ads Strategy

  • 1. Dynamic Product Ads (DPAs):
  • Utilized catalog-based ads to dynamically showcase products users had interacted with or similar items.
  • Highlighted best-sellers and seasonal trends to drive immediate interest.
  • 2. Targeted Ad Sets:
  • Focused on segmented audiences:
  • Interest-Based Targeting: Fashion, gadgets, or other relevant niches.
  • Lookalike Audiences: Based on previous purchasers to find new customers with similar behaviors.
  • Retargeting Campaigns: Engaged visitors who added items to their cart but didn’t complete the purchase.
  • 3. Compelling Ad Creatives:
  • Designed eye-catching visuals with bold offers.
  • Incorporated carousel ads to display multiple products at once, increasing click-through rates.
  • 4. Ad Placements Across Meta Platforms:
  • Ran ads across Facebook and Instagram to maximize reach and engagement.
  • Tested various placements, including feed ads, Stories, and Reels, to determine what resonated most with audiences.
  • 5. A/B Testing:
  • Continuously tested different ad formats, visuals, and CTAs to identify the most effective combinations.
  • Rotated ad creatives frequently to avoid audience fatigue.
  • 6. Campaign Objectives Aligned with Goals:
  • Used the Conversions objective to prioritize purchases.
  • Combined with Traffic campaigns for new audience awareness.
  • 7. Budget Optimization:
  • Allocated higher budgets to top-performing ad sets based on ROAS (Return on Ad Spend).
  • Scaled campaigns strategically after identifying successful audience segments.

Meta Ads Results

The ecommerce business saw substantial growth in sales and brand visibility:
  • 3.4x ROAS across campaigns
  • 64% increase in website traffic
  • 27% higher conversion rates from retargeting ads
  • 42% decrease in cost-per-acquisition (CPA)
  • 15% increase in average order value (AOV)
By leveraging Meta’s powerful audience targeting tools and testing dynamic, visually engaging ads, we helped the ecommerce business achieve its sales goals while maintaining an efficient ad spend.

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Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

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