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Safeside Traffic Control LTD

Discover how this ecommerce business harnessed Meta Ads to boost online visibility and drive sales for their diverse range of products.
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A tow truck from Safe Side Traffic Control Ltd. on a road at sunset, with traffic cones and a bright sunlight in the background.

Brief / Goals

Safeside Traffic Control is a trusted provider of traffic control services, dedicated to ensuring the safety of drivers, pedestrians, and their staff. Their team of professionals is BCCSA-certified, making them a reliable choice for managing traffic in British Columbia. The company sought to:

  • Increase inquiries for traffic control services
  • Improve visibility in a competitive market
  • Generate high-quality leads while maintaining cost efficiency

Challenges

The traffic control industry presents several challenges:
  • Competitive Search Market: Numerous businesses bid on similar keywords in the traffic control space, leading to higher costs per click (CPC).
  • Niche Service Awareness: Many potential clients are unaware of what professional traffic control entails, requiring a focus on education through ads.
  • Regional Targeting: Safeside needed to specifically reach clients in British Columbia, ensuring budget was not wasted on irrelevant clicks.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research and Optimization: We conducted in-depth research to identify high-intent keywords. Negative keywords were used to filter irrelevant traffic and ensure the budget was spent efficiently.
  • 2. Ad Copy Tailored for Safety and Certification: Ad copy emphasized Safeside's BCCSA-certified staff, their commitment to safety, and their reliability, appealing to clients who prioritize professionalism and compliance.
  • 3. Local Campaign Targeting: Geo-targeting was implemented to focus ads exclusively in British Columbia. Specific regions with higher demand for traffic control services were prioritized.
  • 4. Landing Page Optimization: The landing pages were designed to match ad messaging, featuring clear information about certifications, safety measures, and contact options for inquiries. A strong call-to-action (CTA) encouraged potential clients to request a quote or consultation.
  • 5. Performance Monitoring and Adjustment: Continuous monitoring allowed for optimizations in ad spend, bid adjustments, and testing of new ad variations to improve CTR and conversion rates.

Google Ads Results

The tailored Google Ads campaign delivered excellent results, helping Safeside Traffic Control achieve their business objectives:
  • 160% increase in lead inquiries
  • 45% improvement in click-through rate (CTR)
  • 38% reduction in cost-per-click (CPC)
  • 50% higher landing page conversion rates
By focusing on strategic targeting, safety-focused messaging, and ongoing optimizations, Safeside Traffic Control solidified their position as a trusted provider in the traffic control industry in British Columbia.

Interested in optimizing your PPC?

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Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

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