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ACE Childcare

Discover how ACE Childcare leveraged PPC campaigns to reach parents searching for a safe, nurturing environment where their children can thrive.
Explore Our PPC Strategy

Brief / Goals

ACE Childcare provides a nurturing, home-like environment where children can play, explore, and thrive. Their goal was to attract parents seeking a safe and loving childcare service in their area. Specifically, ACE Childcare aimed to:
  • Increase enrollment inquiries for their childcare services
  • Build trust with parents through informative and engaging ads
  • Reach local families searching for childcare options

Challenges

The campaign faced the following challenges:
  • High Competition: Numerous local childcare providers bid on similar keywords, driving up costs-per-click (CPC).
  • Emotional Decision-Making: Parents are highly selective and look for trusted, safe, and qualified childcare providers.
  • Localized Targeting: Ensuring the ads only reached families within the service area to avoid wasted ad spend.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research and Targeting:
  • Focused on high-intent search terms.
  • Negative keywords.
  • 2. Ad Copy Focused on Trust and Care:
  • Ad copy emphasized ACE Childcare’s safe, nurturing environment, family-like setting, and individualized attention for children.
  • 3. Localized Campaign Targeting:
  • Geo-targeting ensured ads only appeared to users searching within a specific radius of ACE Childcare’s location.
  • Call extensions and location targeting were added to make it easy for parents to connect and visit.
  • 4. Landing Page Optimization:
  • Landing pages featured trust-building elements such as:
  • Photos of the childcare environment
  • A clear call-to-action (CTA) encouraging parents to schedule a tour or consultation.
  • 5. Ongoing Performance Adjustments:
  • A/B testing was conducted on ad copy to determine which messaging resonated most with parents.
  • Bid strategies were adjusted to ensure cost-per-lead (CPL) remained competitive while maximizing visibility.

Google Ads Results

The campaign successfully met ACE Childcare’s goals, delivering the following results:
  • 85% increase in enrollment inquiries
  • 55% boost in click-through rate (CTR)
  • 35% reduction in cost-per-click (CPC)
  • 42% increase in conversion rate on landing pages
Through targeted Google Ads and trust-focused messaging, ACE Childcare effectively reached local parents, increased inquiries, and positioned itself as a trusted childcare provider in the community.

Interested in optimizing your PPC?

Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

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