Fiedler Law Firm

Discover how Fiedler Law Firm utilized SEO strategies to amplify their online presence and connect with employees seeking justice for workplace injustices across Iowa and Nebraska.

About Fiedler Law Firm, P.L.C.

Fiedler Law Firm, P.L.C., is a trusted advocate for employees in Des Moines, Iowa, and across Iowa and Nebraska. Known for their dedication to fighting workplace injustices, the firm has built a reputation for tenaciously representing wronged employees, including those who have been wrongly fired or mistreated. With a team of skilled trial attorneys, Fiedler Law Firm ensures that the voices of employees are heard, making workplaces safer and more equitable for all.

Challenges Faced

Fiedler Law Firm encountered several obstacles in enhancing their online presence:

Limited Regional Search Visibility: The firm struggled to rank for high-impact legal keywords in Iowa and Nebraska.
Generalized Content: The website lacked detailed pages for core services like wrongful termination, workplace discrimination, and retaliation cases.
Few Backlinks: Without strong authoritative backlinks, the website faced difficulties in competing with larger firms in the region.
Inconsistent Google Business Profile: The firm's Google Business Profile was outdated and lacked engaging elements like reviews and optimized posts.
Technical SEO Barriers: Issues such as slow page speed, inadequate metadata, and poor internal linking hindered search engine performance.

Our Local SEO Strategy

To improve Fiedler Law Firm’s online visibility and support their mission of workplace justice, we executed the following strategies:

Heatmap Insights for Pre and Post Optimization

By analyzing heatmap data from January 2024 to March 2024, we focused on the keyword “Employment Lawyer Iowa” (1,300/mo, C$5.87 CPC). Post-optimization, heatmaps demonstrated a significant boost in user activity and traffic, reflecting improved rankings and engagement across Iowa and Nebraska.

A map of Philadelphia showing various number ratings on green, yellow, and orange circles; an overlay displays details of 'The Lacy Employment Law Firm LLC.'.

Map of a region with pinned clusters showing numerical ratings, predominantly green, from 1 to 4 for "The Lacy Employment Law Firm LLC." A legend box displays business information and search parameters.

Results

Fiedler Law Firm’s local SEO enhancements delivered:

Higher Regional Rankings: Secured top positions for key workplace-related legal terms in Iowa and Nebraska.
Increased Online Engagement: The firm experienced a noticeable rise in traffic and inquiries through their website and Google Business Profile.
Stronger Reputation: An influx of positive client reviews reinforced the firm’s credibility and trust within the local legal community.
Greater Visibility on Google Maps: Enhanced Google Maps presence led to more direct client consultations and case inquiries.
Improved Conversions: The targeted SEO strategy translated into higher case acceptance rates, helping the firm amplify its impact on workplace justice.

These results underscore the effectiveness of strategic local SEO in amplifying Fiedler Law Firm’s mission to uplift and advocate for workers across Iowa and Nebraska.

Interested in strengthening your legal practice’s local online presence?