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Fleetwood Family Law

Learn how Fleetwood Family Law’s local SEO efforts improved their online visibility and client engagement, highlighting their expertise in family law services in Surrey, BC.
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About Fleetwood Family Law

Fleetwood Family Law is a trusted team of family law experts based in Surrey, BC. Specializing in family and divorce law, they provide effective legal representation for clients navigating life-changing situations. Their compassionate yet assertive approach ensures the best possible outcomes, whether through amicable settlements or court representation. Understanding the complexities of BC family law, Fleetwood Family Law is dedicated to securing favorable results for their clients while minimizing unnecessary conflict.
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Challenges Faced

Fleetwood Family Law encountered several challenges in building their online presence:
  • Low Local Search Visibility: The firm struggled to rank for key family law-related keywords in Surrey, BC.
  • No Service-Specific Pages: The absence of dedicated pages for services such as divorce, child custody, and property division limited targeted SEO efforts.
  • Limited Backlinks and Credibility: The website lacked authoritative backlinks, making it difficult to compete against other local family law firms.
  • Outdated Google Business Profile: The firm’s Google Business Profile was not optimized for Surrey, missing opportunities to engage local clients.
  • Technical Website Issues: Poor internal linking, slow page speed, and missing metadata negatively impacted the site’s performance and user experience.

Our Local SEO Strategy

To address these challenges and enhance Fleetwood Family Law’s online visibility, we implemented the following strategies:
  • 1. Optimized Service Pages:
  • Created dedicated pages for essential services (e.g., divorce, child custody, spousal support) with location-specific keywords targeting Surrey, BC.
  • 2. Google Business Profile Optimization:
  • Updated the firm’s Google Business Profile with accurate information, client reviews, and regular posts to engage the local audience effectively.
  • 3. Built High-Quality Backlinks:
  • Developed authoritative backlinks and press releases to improve the website’s domain authority and search engine rankings.
  • 4. Resolved Technical Issues:
  • Fixed site speed issues, improved internal linking, and added metadata to enhance navigation and search engine crawling.
  • 5. Local Citations and Schema Markup:
  • Standardized the firm’s Name, Address, and Phone (NAP) details across local directories and incorporated schema markup to improve search engine understanding and visibility for Surrey-specific searches.

Heatmap Insights for Pre and Post Optimization

Comparing heatmap data from February 2024 to April 2024, we analyzed the keyword “Family Lawyer Surrey” (2,100/mo, C$6.12 CPC). Post-optimization, Fleetwood Family Law experienced a significant increase in user activity, with the heatmaps showing improved traffic and engagement across their website and Google Business Profile.

Map displaying a grid with numerical values ranging from 1 to 11, color-coded from green to red, over a city region. The map features options for map and satellite views.
A map of Philadelphia showing various number ratings on green, yellow, and orange circles; an overlay displays details of 'The Lacy Employment Law Firm LLC.'.Map of a region with pinned clusters showing numerical ratings, predominantly green, from 1 to 4 for "The Lacy Employment Law Firm LLC." A legend box displays business information and search parameters.

Results

Fleetwood Family Law’s local SEO improvements led to:
  • Improved Local Rankings: Achieved top positions for key family law-related search terms in Surrey, BC.
  • Enhanced Google Maps Visibility: The firm appeared prominently on Google Maps, driving more inquiries and visits.
  • Increased Traffic and Engagement: Website traffic and interactions on their Google Business Profile saw a marked increase.
  • Stronger Online Reputation: Positive reviews grew significantly, reinforcing trust within the Surrey community.
  • Higher Client Conversion Rates: With improved visibility and credibility, more potential clients reached out for consultations.
These results showcase the power of strategic local SEO in enhancing Fleetwood Family Law’s online presence, fostering trust, and attracting more clients seeking family law expertise in Surrey, BC.
Interested in strengthening your legal practice’s local online presence?
Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

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CEO / Owner

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