Movewell Mobile Therapy

Learn how targeted SEO strategies helped Movewell Mobile Therapy increase search visibility and attract more clients seeking in-home physio and rehab services.

About Movewell Mobile Therapy

Movewell Mobile Therapy delivers high-quality physiotherapy and kinesiology services directly to your home, office, or gym, making rehabilitation more convenient and accessible than ever. With personalized treatment plans and experienced therapists, we’re dedicated to supporting your recovery and long-term wellness wherever you are. Whether you’re healing from injury, managing chronic pain, or working toward better mobility, Movewell brings expert care to you, on your schedule, in your space.

Challenges Faced

New Website with No Search Authority At the time of launch, Movewell’s website had no domain authority, no indexed content, and no established presence in search results, making it difficult to gain visibility in a competitive local market.
No Topical Authority The site lacked depth in content related to physiotherapy and kinesiology. Without relevant, informative pages, search engines did not recognize Movewell as a trusted or expert source in the rehab and wellness space.
No Keyword Visibility There was no keyword strategy in place, and the existing content wasn’t optimized for high-intent search terms like “mobile physiotherapy Vancouver” or “in-home kinesiology,” resulting in zero organic keyword rankings.
No Backlink Profile Movewell had no backlinks from credible or relevant websites. This absence of trust signals made it harder for the site to build domain authority and appear in local search results.
Service Area Business (SAB) Constraints As a mobile therapy provider without a permanent clinic location, Movewell operates as a Service Area Business (SAB). SABs are inherently more challenging to rank on Google Maps compared to businesses with a physical storefront, requiring a specialized local SEO strategy to overcome visibility barriers.

Our Local SEO Strategy

Location + Service Page Development Created SEO-optimized pages combining Movewell’s core services, physiotherapy and kinesiology, with targeted geographic areas throughout the Greater Vancouver Region. This improved local relevance and helped capture location-based search traffic.
Authoritative Backlinks & Press Releases Secured high-quality backlinks from industry-related and local sources, and distributed press releases to increase brand exposure and strengthen Movewell’s domain authority.
Citation Building Across Reputable Directories Built consistent NAP (Name, Address, Phone) citations across trusted local and health-related directories to improve local ranking signals and reinforce brand trust.
Google Business Profile (GBP) Optimization Optimized Movewell’s GBP by adding service details, high-quality visuals, and regular posts to engage users and increase visibility in the local map pack, crucial for a mobile service business.
Technical SEO Improvements Enhanced overall site health by increasing page speed, implementing structured data (schema markup), resolving crawl issues, and ensuring the website was fully mobile-responsive and indexable.

Heatmaps Insights

Keyword: Mobile Physiotherapy This section compares heatmap data from May to June 2025, showing traffic and engagement changes for the keyword “Mobile Physiotherapy”. The heatmaps illustrate how our local SEO improvements significantly increased user activity and visibility in just one month.

Results

Movewell’s website began ranking on the first page of Google for the keyword “Mobile Physiotherapy” within just one month of implementing the local SEO strategy.
Daily search impressions surged by 950%, reflecting a major boost in visibility across relevant local queries.
Movewell’s Google Business Profile now appears on the first page of search results in some areas across the Lower Mainland for searches related to Mobile Physiotherapy, significantly increasing local discoverability.