A black rectangle with no visible content.
Free Consultation

Fixation Surface Repair Specialists Ltd

Discover how Fixation Surface Repair leveraged Google Ads to connect with homeowners, landlords, and builders, boosting leads for their professional surface restoration services.
Explore Our PPC Strategy
A modern living room with light-colored furniture, wall art, plants, and large windows, overlaid with the text “FIXATION SURFACE REPAIR”; the “O” in “FIXATION” is a rainbow color wheel.

Brief / Goals

Fixation Surface Repair specializes in restoring hard surfaces, offering professional repair services to homeowners, landlords, tenants, and builders. They sought to enhance their online presence through Google Ads with the following objectives:
  • Increase brand awareness among property owners and contractors.
  • Drive high-quality leads for hard surface repair services.
  • Optimize ad spend to maximize ROI while maintaining a steady lead volume.

Challenges

  • Niche Service Awareness: Limited knowledge among target audiences about professional hard surface repair as a cost-effective alternative to replacement.
  • High Competition: Competing with contractors offering broader repair services in the same geographic region.
  • Target Audience Variety: Addressing diverse needs of homeowners, landlords, tenants, and builders.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research & Targeting:
  • Focused on high-intent keywords like “hard surface repair near me,” “countertop repair,” and “tile repair services.”
  • Emphasized geo-targeted keywords to capture local traffic in service areas.
  • 2. Localized Campaigns:
  • Ran campaigns targeting specific neighborhoods and cities to increase local visibility.
  • Customized ad copy to include location-based mentions, boosting click-through rates (CTR).
  • 3. Tailored Ad Copy:
  • Highlighted cost savings versus replacement: “Don’t Replace It—Restore It with Fixation Surface Repair!”
  • Emphasized experience and quality: “Professional Repairs That Look Like New!”
  • 4. Landing Page Optimization:
  • Designed dedicated landing pages for different audience segments (e.g., homeowners vs. builders).
  • Included clear CTAs like “Get Your Free Quote Today” and showcased before-and-after images of repairs.
  • 5. Conversion Tracking:
  • Set up call tracking and form submission tracking to measure campaign effectiveness accurately.
  • Used Google Ads’ offline conversion tracking to align campaign data with lead quality.
  • 6. A/B Testing:
  • Tested ad variations focusing on messaging, headlines, and CTAs to optimize performance.
  • Rotated ad creatives to prevent ad fatigue.

Google Ads Results

Fixation Surface Repair achieved significant growth and improved lead quality:
  • 170% increase in qualified leads
  • 41% increase in click-through rates (CTR)
  • 28% reduction in cost per conversion
  • 35% increase in website engagement from Google Ads traffic
By implementing a targeted Google Ads strategy, Fixation Surface Repair successfully connected with its diverse audience, driving cost-effective and qualified leads while increasing brand recognition in its service areas.

Interested in optimizing your PPC?

Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

A black cube with white text on the front that reads BAU FORMAT, in three stacked lines with a comma at the end—a striking piece crafted for Small World Marketing.

Other Case Studies

A tow truck from Safe Side Traffic Control Ltd. on a road at sunset, with traffic cones and a bright sunlight in the background.
Google Ads

Safeside Traffic Control LTD

Discover how this ecommerce business harnessed Meta Ads to boost online...
Logo for Canyon Property Projects with stylized buildings and text overlay, positioned in front of a modern multi-story apartment complex.
Facebook AdsGoogle Ads

Canyon Property Projects

Discover how Canyon Property Projects utilized PPC advertising to generate...
Two plates with cake and two glasses sit on a table by a window, with a hanging lamp and a potted plant. The word DALINA is centered over the image. Trees are visible outside the window.
Facebook Ads

Dalina

Learn how Dalina harnessed the power of PPC advertising to expand its reach...

Ready to Maximize Your PPC Results?

Ready to become one of our PPC success stories? Reach out today to discover how we can supercharge your Facebook and Google Ads campaigns.
Connect Now

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.