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Fixation Surface Repair Specialists Ltd

Discover how Fixation Surface Repair leveraged Google Ads to connect with homeowners, landlords, and builders, boosting leads for their professional surface restoration services.
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A modern living room with light-colored furniture, wall art, plants, and large windows, overlaid with the text “FIXATION SURFACE REPAIR”; the “O” in “FIXATION” is a rainbow color wheel.

Brief / Goals

Fixation Surface Repair specializes in restoring hard surfaces, offering professional repair services to homeowners, landlords, tenants, and builders. They sought to enhance their online presence through Google Ads with the following objectives:
  • Increase brand awareness among property owners and contractors.
  • Drive high-quality leads for hard surface repair services.
  • Optimize ad spend to maximize ROI while maintaining a steady lead volume.

Challenges

  • Niche Service Awareness: Limited knowledge among target audiences about professional hard surface repair as a cost-effective alternative to replacement.
  • High Competition: Competing with contractors offering broader repair services in the same geographic region.
  • Target Audience Variety: Addressing diverse needs of homeowners, landlords, tenants, and builders.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research & Targeting:
  • Focused on high-intent keywords like “hard surface repair near me,” “countertop repair,” and “tile repair services.”
  • Emphasized geo-targeted keywords to capture local traffic in service areas.
  • 2. Localized Campaigns:
  • Ran campaigns targeting specific neighborhoods and cities to increase local visibility.
  • Customized ad copy to include location-based mentions, boosting click-through rates (CTR).
  • 3. Tailored Ad Copy:
  • Highlighted cost savings versus replacement: “Don’t Replace It—Restore It with Fixation Surface Repair!”
  • Emphasized experience and quality: “Professional Repairs That Look Like New!”
  • 4. Landing Page Optimization:
  • Designed dedicated landing pages for different audience segments (e.g., homeowners vs. builders).
  • Included clear CTAs like “Get Your Free Quote Today” and showcased before-and-after images of repairs.
  • 5. Conversion Tracking:
  • Set up call tracking and form submission tracking to measure campaign effectiveness accurately.
  • Used Google Ads’ offline conversion tracking to align campaign data with lead quality.
  • 6. A/B Testing:
  • Tested ad variations focusing on messaging, headlines, and CTAs to optimize performance.
  • Rotated ad creatives to prevent ad fatigue.

Google Ads Results

Fixation Surface Repair achieved significant growth and improved lead quality:
  • 170% increase in qualified leads
  • 41% increase in click-through rates (CTR)
  • 28% reduction in cost per conversion
  • 35% increase in website engagement from Google Ads traffic
By implementing a targeted Google Ads strategy, Fixation Surface Repair successfully connected with its diverse audience, driving cost-effective and qualified leads while increasing brand recognition in its service areas.

Interested in optimizing your PPC?

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Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

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