A black rectangle with no visible content.
Free Consultation

LEGO® Aftermarket Resellers

Discover how this LEGO® aftermarket reseller used PPC campaigns to engage enthusiasts, driving traffic for minifigures, sets, and trade services.
Explore Our PPC Strategy
A colorful pile of LEGO bricks in red, green, yellow, and black, with the word LEGO in bold white letters outlined in black, yellow, and red across the center.

Brief / Goals

This trusted LEGO® aftermarket reseller specializes in minifigures, sets, bricks, and accessories, offering buy, sell, and trade services to LEGO enthusiasts. Their primary goals for the Google Ads campaign were to:
  • Increase sales of LEGO® products, including rare and exclusive items.
  • Attract new customers to their buy, sell, and trade platform.
  • Drive traffic to their e-commerce website and improve online visibility.
  • Establish their brand as a go-to source for LEGO® enthusiasts.

Challenges

The campaign faced the following challenges:
  • Niche Audience: Targeting a specific audience of LEGO® collectors and enthusiasts.
  • Competition: Competing with large e-commerce platforms and other niche resellers.
  • Price Sensitivity: Addressing consumer concerns about pricing for rare and exclusive LEGO® items.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research and Targeting:
  • Focused on high-intent keywords.
  • Negative keywords filtered out irrelevant traffic.
  • 2. Compelling Ad Copy:
  • Launched seasonal ad copy, such as “Prepare Your Lawn for Spring” and “Winter Property Maintenance You Can Trust,” to match client needs throughout the year.
  • 3. Shopping Ads and Dynamic Search Ads:
  • Highlighted USPs (unique selling points), such as "Affordable Property Maintenance," "Transform Your Outdoor Spaces," and "Trusted Landscaping Experts."
  • CTAs that drive immediate action.
  • 4. Location Targeting and Adjustments:
  • Ads were shown only to users in specific service areas to maximize relevance and minimize wasted ad spend.
  • Location extensions displayed the company’s address and directions for easy access.
  • 5. Landing Page Optimization:
  • Custom landing pages for each service (lawn care, landscaping, and property maintenance) provided tailored messaging.
  • Trust signals such as customer testimonials, before-and-after photos, and satisfaction guarantees were prominently displayed.

Google Ads Results

The campaign delivered exceptional results, driving both sales and brand awareness:
  • 68% increase in online sales of LEGO® products
  • 52% growth in website traffic from Google Ads
  • 39% reduction in cost-per-click (CPC)
  • 27% increase in conversions for buy, sell, and trade services
By targeting specific LEGO® enthusiasts with tailored campaigns and optimizing ad performance, the reseller strengthened their online presence and established themselves as a trusted partner for LEGO® collectors worldwide.

Interested in optimizing your PPC?

Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

A black cube with white text on the front that reads BAU FORMAT, in three stacked lines with a comma at the end—a striking piece crafted for Small World Marketing.

Other Case Studies

Two young girls play with toys on the floor in a bright classroom, while an adult and another child engage in the background. A red and blue childcare logo is overlaid on the image.
Google Ads

ACE Childcare

Discover how ACE Childcare leveraged PPC campaigns to reach parents searching...
A person sits at a wooden desk using a laptop, researching How to Generate Leads for Immigration Law Firms. Notebooks, a notepad, and coffee sit nearby as the screen displays the law firm logo and “Winston Law Firm.”.

How to Generate Leads for Immigration Law Firms

Demand for immigration legal services continues to rise as families and...
A tow truck from Safe Side Traffic Control Ltd. on a road at sunset, with traffic cones and a bright sunlight in the background.
Google Ads

Safeside Traffic Control LTD

Discover how this ecommerce business harnessed Meta Ads to boost online...

Ready to Maximize Your PPC Results?

Ready to become one of our PPC success stories? Reach out today to discover how we can supercharge your Facebook and Google Ads campaigns.
Connect Now

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.