A black rectangle with no visible content.
Free Consultation

Safeside Traffic Control LTD

Discover how this ecommerce business harnessed Meta Ads to boost online visibility and drive sales for their diverse range of products.
Explore Our PPC Strategy
A tow truck from Safe Side Traffic Control Ltd. on a road at sunset, with traffic cones and a bright sunlight in the background.

Brief / Goals

Safeside Traffic Control is a trusted provider of traffic control services, dedicated to ensuring the safety of drivers, pedestrians, and their staff. Their team of professionals is BCCSA-certified, making them a reliable choice for managing traffic in British Columbia. The company sought to:

  • Increase inquiries for traffic control services
  • Improve visibility in a competitive market
  • Generate high-quality leads while maintaining cost efficiency

Challenges

The traffic control industry presents several challenges:
  • Competitive Search Market: Numerous businesses bid on similar keywords in the traffic control space, leading to higher costs per click (CPC).
  • Niche Service Awareness: Many potential clients are unaware of what professional traffic control entails, requiring a focus on education through ads.
  • Regional Targeting: Safeside needed to specifically reach clients in British Columbia, ensuring budget was not wasted on irrelevant clicks.

Our Approach / Strategy

Google Ads Strategy
  • 1. Keyword Research and Optimization: We conducted in-depth research to identify high-intent keywords. Negative keywords were used to filter irrelevant traffic and ensure the budget was spent efficiently.
  • 2. Ad Copy Tailored for Safety and Certification: Ad copy emphasized Safeside's BCCSA-certified staff, their commitment to safety, and their reliability, appealing to clients who prioritize professionalism and compliance.
  • 3. Local Campaign Targeting: Geo-targeting was implemented to focus ads exclusively in British Columbia. Specific regions with higher demand for traffic control services were prioritized.
  • 4. Landing Page Optimization: The landing pages were designed to match ad messaging, featuring clear information about certifications, safety measures, and contact options for inquiries. A strong call-to-action (CTA) encouraged potential clients to request a quote or consultation.
  • 5. Performance Monitoring and Adjustment: Continuous monitoring allowed for optimizations in ad spend, bid adjustments, and testing of new ad variations to improve CTR and conversion rates.

Google Ads Results

The tailored Google Ads campaign delivered excellent results, helping Safeside Traffic Control achieve their business objectives:
  • 160% increase in lead inquiries
  • 45% improvement in click-through rate (CTR)
  • 38% reduction in cost-per-click (CPC)
  • 50% higher landing page conversion rates
By focusing on strategic targeting, safety-focused messaging, and ongoing optimizations, Safeside Traffic Control solidified their position as a trusted provider in the traffic control industry in British Columbia.

Interested in optimizing your PPC?

Contact Us Today!
Having Ary on our team has completely changed the way we operate. He helped us with our marketing across multiple locations and businesses.

Soheil J.

CEO / Owner

A black cube with white text on the front that reads BAU FORMAT, in three stacked lines with a comma at the end—a striking piece crafted for Small World Marketing.

Other Case Studies

Logo for Canyon Property Projects with stylized buildings and text overlay, positioned in front of a modern multi-story apartment complex.
Facebook AdsGoogle Ads

Canyon Property Projects

Discover how Canyon Property Projects utilized PPC advertising to generate...
A blurred image of a buffet line with trays of food and serving utensils, overlaid by a red graphic of a cloche with motion lines and a fork, symbolizing fast food service.
Facebook AdsGoogle Ads

Catering Services & Events: (Ecom)

Explore how this catering and events company utilized PPC strategies to...
A gloved hand applies ceramic coating to a shiny red car surface. Overlaid is a red car outline graphic and the text Papago Ceramic Coatings.
Facebook Ads

Papago Ceramic Coating

Discover how Papago Ceramic Coating utilized PPC campaigns to attract car...

Ready to Maximize Your PPC Results?

Ready to become one of our PPC success stories? Reach out today to discover how we can supercharge your Facebook and Google Ads campaigns.
Connect Now

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.

HOME

If you’re lost.

MARKETING

If you need more customers.

PORTFOLIO

If you need more trust.

ABOUT US

If you want to be friends.

CONTACT US

If you’re ready to grow.