National Sign Corp

See how National Sign Corp leveraged PPC campaigns to connect with businesses in need of custom signage, driving inquiries and expanding their client base in Seattle.

Brief / Goals

National Sign Corp, a Seattle-based company specializing in custom signs for businesses, wanted to grow its client base by reaching companies and organizations needing high-quality signage solutions. Their primary goals included:

Challenges

National Sign Corp faced several key challenges:

High Local Competition: The custom signage industry in Seattle is competitive, with numerous providers vying for local business clients.
Targeting Business Decision-Makers: Reaching business owners and decision-makers who needed custom signage required precise ad targeting and strategic messaging.
Diverse Service Offerings: With a wide range of signage solutions, from storefront signs to interior displays, it was essential to reach clients looking for specific types of signage and tailor campaigns to match their needs.

Our Approach / Strategy

Google Ads Strategy

1. Keyword and Intent Targeting: We focused on high-intent keywords related to custom signage, storefront signs, and other popular services, selecting both broad and long-tail terms to capture a wide but relevant audience. Specific phrases like "custom signs Seattle," "storefront signs," and "business signage solutions" helped attract qualified leads.
2. Ad Group Segmentation: We segmented ad groups based on sign type (e.g., outdoor signs, indoor signs, illuminated signs) to ensure each ad was highly relevant to search intent. This approach improved ad relevance scores and drove down CPC while increasing ad engagement.
3. Location Targeting: We set up precise geographic targeting to focus on Seattle and surrounding areas, maximizing ad exposure among local businesses most likely to engage with National Sign Corp’s services.
4. Landing Page Optimization: To improve conversions, we optimized landing pages by aligning content with ad groups and search terms, adding clear calls-to-action (CTAs), showcasing past project examples, and emphasizing the company’s commitment to quality and customization.
5. Conversion Tracking and Bid Adjustments: We implemented conversion tracking to measure form submissions, phone calls, and quote requests. Based on this data, we adjusted bids for high-performing keywords and optimized bidding strategies to improve ROAS.

Google Ads Results

The focused Google Ads strategy yielded strong results for National Sign Corp, increasing qualified leads and enhancing brand presence in Seattle.

Our approach helped National Sign Corp capture a larger share of the Seattle market and improved ad efficiency, generating quality leads while staying within budget.

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