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Lawn Care & Landscaping Services

Explore how this lawn care and landscaping company utilized PPC advertising to connect with homeowners and businesses looking to elevate their outdoor spaces.
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Brief / Goals

This lawn care and landscaping company offers property maintenance services to homeowners and businesses seeking to enhance their outdoor spaces. Their primary goals for the Google Ads campaign were to:
  • Increase inquiries for lawn care, landscaping, and property maintenance services.
  • Reach homeowners and property managers within their local service area.
  • Showcase their expertise and reliable service in a competitive market.
  • Generate leads during peak seasonal demand.

Challenges

The campaign faced the following hurdles:
  • Seasonality: Demand for lawn care and landscaping fluctuates depending on the time of year.
  • High Competition: Competing against other well-established local providers in a competitive market.
  • Service Variety: Offering multiple services required balancing ad focus to attract a range of clients.

Our Approach / Strategy

Google Ads Strategy
  • 1. Localized Keyword Targeting:
  • 2. Seasonal Campaigns:
  • Launched seasonal ad copy, such as “Prepare Your Lawn for Spring” and “Winter Property Maintenance You Can Trust,” to match client needs throughout the year.
  • 3. Compelling Ad Copy:
  • Highlighted USPs (unique selling points), such as "Affordable Property Maintenance," "Transform Your Outdoor Spaces," and "Trusted Landscaping Experts."
  • CTAs that drive immediate action.
  • 4. Geo-Targeting:
  • Ads were shown only to users in specific service areas to maximize relevance and minimize wasted ad spend.
  • Location extensions displayed the company’s address and directions for easy access.
  • 5. Landing Page Optimization:
  • Custom landing pages for each service (lawn care, landscaping, and property maintenance) provided tailored messaging.
  • Trust signals such as customer testimonials, before-and-after photos, and satisfaction guarantees were prominently displayed.
  • 6. Performance Optimization:
  • Regular bid adjustments ensured top ad placement for high-performing keywords.
  • A/B testing of ad headlines and descriptions improved click-through and conversion rates.

Google Ads Results

The Google Ads campaign delivered strong results for the company:
  • 130% increase in lawn care and landscaping inquiries
  • 58% boost in click-through rate (CTR)
  • 38% reduction in cost-per-click (CPC)
  • 45% increase in seasonal lead volume
By leveraging geo-targeting, seasonal messaging, and compelling ad creative, the company strengthened its local presence, maximized lead generation, and positioned itself as a trusted provider for landscaping and property maintenance services.

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